Well thats the Tokyo Game Show over and done with, it was quite a blast, and an eye opener for sure.
Things we realise now...bring games...the TGS attendee's want to play game's not listen to a nice graduation reel.
English, is really not commonly spoken at all, they all study it, but have no practical ability to use it, this creates issues for any students who want to study in Europe and equally for any europeans who want to go there. This is the biggest hurdle.
The market is, utterly utterly different, the style of games, the type of games, the target platform of games, all are different. This makes no great difference to coders like myself, but a Europen artist or designer would need to learn a totally differnt set of criteria to survive here.
Demand for education is sky high, they had a whole section of a hall dedicated to universities and games acadamies in Japan, and the work was pretty impressive. I can't honestly say it was better than our work, but the art and design styles were clearly for the japanese market
If we are going to make inroads into Japan, we need to partner up with one of these schools, and see where it goes. Its' going to be a long process though.
A few meetings to do today and a trip to Kyoto tomorro to see a company, then heading back on Wednesday morning....
Will we be back next year? maybe, but not with the same tiny section and lack of content, lessons have been learned.